London Jewelers

The most influential and respected private jeweler in the country. With five locations in Long Island and one in Manhattan.

While at Sinesio + Co., I have collaborated with London Jewelers’ marketing department through the years shaping a consistent look for the brand across many channels. From print and web advertising, to catalog and collateral design.

I have also worked closely with London Jewelers’ web team, designing and prototyping their site.

  • Advertising
  • Art Direction
  • Branding
  • Catalog Design
  • Copywriting
  • Web Design
  • Web Development

The Katz Institute for Women’s Health

KIWH was created by North Shore-LIJ (now Northwell Health) to be a champion for women’s health and wellness.

Sinesio + Co. partnered with KIWH to develop its visual identity and create materials to help it reach people effectively. As it always happens with new clients, this partnership allowed me to learn about the unique medical needs women have. Helping them design materials that have (1) directly contributed to women getting better care and (2) increased KIWH’s fundraising efforts, has been truly rewarding.

  • Annual Report
  • Branding
  • Brochure Design
  • Graphic Design

Todd Reed

A pioneer of authentic, American, artisanal jewelry.

When Sinesio + Co. worked with Todd Reed on their brand manual and style guide, they wanted the document to live on the web in a way in which they could make changes to it as the brand evolved. I was tasked with building it.

Using Kirby to reduce the maintenance that a site based on MySQL would require going forward, we built a beautiful site that was able to communicate the brand essence as well as the printed book did while remaining editable.

  • Graphic Design
  • Style Guide
  • Web Development

Clarks

Clarks is a British-based, international shoe manufacturer and retailer.

Clarks approached to Sinesio + Co. to develop concepts for some product-specific and some seasonal campaigns as well as creating web ads and copywriting. One of the challenges of this project was coming up with fresh ideas for a company that has been around for so long and sells products in a saturated market. At the end, we were able to deliver some concepts and materials we were very proud of.

  • Branding
  • Campaign Design
  • Copywriting
  • Graphic Design
  • Web Advertising

TWO by London

The engagement shop by London Jewelers.

OFFICELAB (now Sinesio + Co.) started working with London Jewelers when they were getting ready to launch a dedicated shop to serve the needs of those looking for engagement rings, wedding bands and bridal jewelry. We were tasked with giving this brand an identity and creating the materials to go along with it.

We have done a lot for TWO by London through the years, advertising, copywriting, collateral, POP material, etc. We also designed and prototyped their website, and we have designed and developed standalone sites to support some of their campaigns and events.

  • Advertising
  • Art Direction
  • Branding
  • Copywriting
  • Web Design
  • Web Development

NuView Health

NuView Health connects hospitals, physicians, and patients through protocol-driven, groundbreaking best practices and services.

NuView Health approached Sinesio + Co. when they needed a new website. After a few meetings it became clear to everyone that they needed more than just a website. While working on their brand identity and the design and development of their site, I had the opportunity to learn about telemedicine and how hospital are approaching the management of some of their departments.

  • Branding
  • Copywriting
  • Stationery
  • Web Design
  • Web Development

Godiva Chocolatier

One of the most recognized chocolate brands in the world.

I was lucky to have worked with Godiva on many projects through the years. While at OFFICELAB (now Sinesio + Co.), I collaborated with a variety of Godiva’s marketing teams (visual merchandising, packaging, catalog). Through the years, I worked on Godiva’s seasonal retail campaigns from the concept development phase all the way to production. We art directed the photoshoots, we created the POP materials, and we supervised the final production of those.

We also collaborated with Godiva to create their retail style guide, designed and executed their wholesale sale materials (print and multimedia), named some of their products and pieces of chocolate, etc.

  • Advertising
  • Art Direction
  • Branding
  • Campaign Design and Execution
  • Multimedia
  • Style Guide Development

Elizabeth Arden

Elizabeth Arden is recognized worldwide for innovative beauty products, technology driven skin care, trendsetting makeup and distinctive perfumes.

I collaborated with Sheridan and Co. to create Elizabeth Arden’s ‘fixture bible.’ Sheridan and Co. does great work in developing concepts for retail environments and I was lucky to work with them on putting together this document.

  • Graphic Design

Roscoe Betsill

Chances are you have salivated at least once thanks to the phenomenal work Roscoe does. One of the best food and prop stylists in the business and a constant source of positive energy, Roscoe approached me when he needed a new website. Not much to do other than let his amazing work shine.

Check out his work here – not on an empty stomach.

  • Web design
  • Web development

Fontaine James

Fontaine James is a singer/songwriter with a unique style and a gift for storytelling. His music is full of energy and emotion. I met Fontaine back when he was at Godiva. When he decided to produce his first album he approached me to work on the design of the CD. Then we worked on his second album and we are now working on his third. Do yourself a favor and check his music:

The Odd Fellows Hall

Beverly

  • Graphic Design

Artyarns

American Express approached OFFICELAB (now Sinesio + Co.) as part of their OPEN campaign to rebrand a small business. Artyarns was paired with OFFICELAB and we began working on every aspect of their brand. From the logo to packaging, pattern sheets and website. One of the challenges was to deliver a campaign and templates that were easy to update by Artyarns. Thanks to Artyarns’ beautiful yarns, the resulting campaign was visually stunning and Artyarns quickly gained the attention they deserved.

  • Advertising
  • Branding
  • Graphic Design
  • Packaging Design
  • Web Design

Chopra Center

When The Chopra Center came up with a line of ayurvedic products, they needed everything for the brand. At OFFICELAB, we guided them through a massive visual exploration to help them find their identity. Once we were equipped with a rich bank of visual elements, we let those evolve into every expression of the brand, from the logo to the packaging and all other materials.

  • Art Direction
  • Branding
  • Graphic Design
  • Packaging Design
  • Photography

Zealana

Zealana is a yarn manufacturer from New Zealand which makes ultra soft, light, warm hand knitting yarn.

Zealana had found it hard to sell its possum-fiber blend yarns in the United States. Convinced by the quality of their product, they approached OFFICELAB to come up with a different approach to selling their yarns. I was able to learn more about possum fibers than I ever thought I would and I was able to experience first-hand the amazing qualities it brought to Zealana’s yarns. We were able to create new visuals that helped them highlight these qualities in a successful way.

  • Branding
  • Graphic Design
  • Packaging Design
  • Web Design
  • Web Development

Blue York One

Blue York One is an unofficial NYCFC fan Youtube channel. The birth of New York City Football Club was received enthusiastically by many soccer fans in the area and brought with it podcasts, websites and youtube channels. Blue York One covers the team with weekly videos and hosts podcasters and writers with a City Post Game Live Facebook Live broadcast right after most away games.

This has been a fun project to be a part of. I follow NYCFC and I am glad to be a part of it cultural history.

You can check Blue York One’s Youtube channel here, or subscribe to their Facebook page here.

  • Branding
  • Graphic Design
  • Motion Graphics
  • Video Editing