About me

Hi there, my name is Leonardo Aranda. I was born in León, México in 1980. When I was 15 I taught myself how to use Photoshop and how to write HTML. I made some websites and earned a couple bucks, not knowing at the time that I would continue to do so for what is now over to 20 years.

At 18, along with a few good friends, I started Atom Creative Works to offer print, web and multimedia design/development. From 1998 through 2002 I worked at Atom, I did a couple of internships in the creative department at Gilbert DDB – now DDB México – in México City, and I completed my Bachelor's Degree in Marketing at Tec de Monterrey. During my undergrad I also participated as an actor in nearly a hundred performances for about a dozen theater productions.

In 2003 I packed my bags and left for New York. For seven months I worked two jobs, bussing tables at night to pay the bills and working for free at OFFICELAB – now Sinesio + Co. I have been there for close to 14 years, ending as an Associate Creative / Principal UX Designer & Developer.

Also in 2003, shortly after arriving to New York I met the woman who became my wife. Together for over 10 years, we have lived in three boroughs of NYC, and in Spain and Ireland. We now have two kids, who are the most amazing little people I have ever met, and the cutest border terrier, Taco.

6/2017: Looking for a job

Sinesio + Co is shifting it’s business model and closing its NY office. I am thankful for all the time I have spent there, the work I was able to produce, the many fields I was able to work on, and the friends I’ve made . . . but now it’s time to move on.

Ideally, I want to find a job that fulfills as many of these needs as possible:

And here’s what I can offer in return:

In terms of a job title or position, I don’t have anything specific in mind. I have spent the past 20 years being somewhat of a generalist. I can say that I really enjoy solving issues through code and I also enjoy creating replicable systems like style guides and templates for brands.

Please let me know if you have any leads!

11/2017: Update

I have joined the UX team at Bloomberg LP and I could not be happier with how things turned out. The job alone excites me but that’s not all, after going through the application process, I can say that in joining Bloomberg, I am joining one of the best organizations in the world. I now know first-hand how special this place is, how unique its culture is and how incredibly talented and genuinely nice and caring the people at Bloomberg are. I am looking forward to giving my best to this fantastic global team for as long as they will have me.